Vleisstaat
About the client
Vleisstaat is a small local butchery offering quality meat products, with a focus on community, farm-fresh produce, and a newly launched online store.
target audience
Families, meat lovers, local shoppers, and customers looking for quality products from a trusted small business.
the goal
To promote the butchery, encourage more in-store visits, and create awareness around their online shop.
my role
Designing social media content that reflected the personality and values of the business.
my approach
I created a modern visual style with a slightly rugged edge to reflect the farming and butchery industry, while still keeping the content warm and approachable to capture the small business feel. The designs balanced strong, bold visuals with a welcoming tone to help build a sense of community around the brand.