Ligpunt Leerplan
About the client
Ligpunt Leerplan provides affordable, quality education support to rural and smaller communities across South Africa, focusing on learners from Grade RRR to Grade 7.
target audience
Parents, schools, educators, and communities looking for accessible, quality education solutions for younger learners.
the goal
To inform people about Ligpunt Leerplan’s offering and encourage more schools and communities to make use of their educational services.
my role
Designing social media content that communicated the brand’s educational offering in an engaging and accessible way.
my approach
I created fun, colourful social media designs that reflected the age groups Ligpunt focuses on. By using playful layouts and imagery of children who would benefit from the programme, the content felt approachable, engaging, and community-focused.