Will Jäger
About the client
Will Jäger is a mystery author whose novels captivate readers with suspenseful storytelling, compelling characters, and unexpected twists.
target audience
Mystery and thriller readers, book enthusiasts, and fans of suspenseful fiction.
the goal
To promote Will Jäger's books, grow his online presence, and build anticipation for his stories through engaging social media content.
my role
Developing the social media visual direction and designing content that showcased the author's books and strengthened his brand.
my approach
I created a dark, atmospheric visual style that reflected the mystery genre while keeping the books at the centre of the content. For posts featuring individual titles, I incorporated themes, imagery, and visual elements inspired by each story to spark curiosity and entice readers without revealing too much.