Safepad SA
About the client
Safepad is a company that produces reusable sanitary pads while also running distribution programmes that provide pads to less fortunate communities.
target audience
Women and girls experiencing periods, socially conscious consumers, donors, schools, and organisations focused on women’s health and community upliftment.
the goal
To promote and sell reusable sanitary products while also raising awareness around period poverty and encouraging donations toward pad distribution initiatives.
my role
Designing social media content that balanced product promotion with educational and awareness-driven messaging.
my approach
I created bright, approachable social media content that felt empowering and informative. The designs balanced product-focused content with awareness campaigns around period poverty, using clean layouts, uplifting visuals, and messaging that felt both compassionate and accessible.